President’s Message

Dear ISA Houston Section members:

The purpose of this message is to thank you for electing me for this position, introduce myself to the folks I have not met yet and outline my plans for the 2022-2023 term.

First, I would like to thank all the members who participated in our election process. I am honored to serve as your new president in this new term.

For those of you who I have not met yet, I would like to share with you a little bit about myself, as well as my core values.

I am originally from Brazil, having lived most of my life in the Sao Paulo State. I am married with Marcia, who is also from Brazil, and whom I have known for over 20 years. We have been married for over 14 years, but no kids yet. We moved to Houston in 2017, and we currently live in the Spring Branch area. We have recently adopted a stray cat, whose name is Kolbe. I am not a big fan of sports, but I love to watch the Brazilian National Soccer Team play, as most Brazilians do. In my free time, I love to ride my bicycle and cook barbecue.

Most of my formal education was in Brazil. I have a Bachelor’s degree in Mechatronics Engineering and a Master’s degree in Advanced Process Controls, both from the University of Sao Paulo (USP). I am currently pursuing my MBA degree at UH, focusing on Global Management and Leadership Development.

When it comes to my career, my first job was in 2008, working as a Software Developer on MES solutions for the Steel Making Industry. Shortly after that, I started working as a Control Systems Engineer, executing Greenfield and Brownfield projects for refineries and chemical/petrochemical plants. In 2014, I started my sales career as a Technical Sales Consultant, focusing on field instrumentation. From 2016 to 2022, I worked in multiple Business Development roles, first in Latin America, and later in North America. This year, I started a new role as an Account Manager for Chemicals and Midstream accounts, primarily in the Houston area.

My engagement with ISA started in college when I attended to my first ISA technical session at the university campus. I have been an ISA member for over 13 years, being currently a Senior Member and a Certified Automation Professional (CAP). I have been engaged with the Houston Section since 2018, serving in multiple positions (Secretary, Treasurer and Vice President).

My passion is to solve problems, and I love to help people achieve their goals and overcome their challenges. My two core values are knowledge and integrity. I live by these two values, which means that I love to learn new things, meet new people and develop trustworthy relationships.

My plans for the Houston Section in the 2022-2023 term are aligned to the ISA Corporate Strategic Plans, which means I will be focusing on the following areas:

  • Industry Reach and Awareness:
    • The ISA Houston Section is well-known in the Houston area, but many of the local automation professionals are not currently engaged with us.
    • My goal is to reach out to the top EPCs and End Users in the region to discuss with them how we can tailor our events and training courses to bring more value to them and engage more of their professionals.
  • Technical Education and Certification:
    • Our training courses and the CSE PE Study group are also well-known in the Houston area. However, our attendance levels have not yet recovered to pre-pandemic levels.
    • My goal is to work with the members to bring more relevant training courses to them, bringing our attendance levels back to the pre-pandemic levels.
  • Membership:
    • With many retirements in the last few years, we have been losing several of our members, resulting in a reduction of our membership numbers.
    • My goal is to bring back the Networking events and increase our membership, especially with young automation professionals.
  • Leadership Development:
    • The ISA Houston Section is always in need for new volunteers, and one of our focuses has always been leadership development.
    • My goal is to create new volunteer opportunities for young members who are seeking leadership roles in their careers. These volunteer opportunities will be focused on helping them build their leadership skills, as well as help them build a network of industry professionals who can serve as their mentors in the future.

Outside these four areas, I will also focus on the following initiatives:

  • Increase our scholarship funds.
  • Leverage ISA Connect to better communicate with our members.
  • Grow our events back to pre-pandemic levels.

Please feel free to reach out to me at president@houstonisa.org. I would also encourage you to connect with me on LinkedIn (https://www.linkedin.com/in/leomassaro/). I would love to hear your thoughts and ideas on any of these plans, as well as new ideas I have not thought about. I hope we can make you feel like you belong to the Houston Section and that you would want to invest your time and energy to help it grow.

I look forward to hearing from you and meeting you in person at our events!

Best regards,

Leandro Massaro

2022-2023 ISA Houston Section President